The 1978/79 season was the 106th season of competitive football in Scotland and the 82nd season of Scottish league football.
It was the season of three managers for United. Manager Alex Stuart resigned after an indifferent start to season following on from relegation the previous year. Legend Ally McLeod returned to Ayr after the club lured him from his post as Scotland boss following the disastrous 1978 World Cup in Argentina.
However this reign only lasted 74 days before he left to take up the job at Motherwell. Even Ally’s short stint at Ayr proved to be successful as under his stewardship United charged up the First Division table, moving from 11th to 3rd.
Willie McLean left Raith Rovers to take charge at Somerset Park. Willie carried on the improvement at Ayr and the club scored a barrow load of goals, Montrose particularly bearing the brunt of the United strikeforce losing to Ayr 6-4 at Links Park, Montrose and 5-0 at Ayr.
United finished a frustrating 4th, 7 points behind near neighbours Kilmarnock who took the second promotion spot