The 2010/11 season was the 114th season of competitive football in Scotland and Ayr United’s 96th competitive season and the 100th season since the clubs formation.
The previous season saw Ayr United celebrate their centenary season and continued the festivities in to this season which was in fact the 100th season in the clubs history. The club had to adjust to life back in the Second Division after a disastrous spell back in the First Division as manager, Brian Reid looked to build a squad to bounce straight back up again.
A very poor pre-season saw Ayr lose each of their four friendlies, including three home games and a very disappointing 4-0 defeat at Annan Athletic. In the competitive season United began in typical fashion, losing a cup match to lower division opposition. They did put Airdrie United out of the Challenge cup with two late goals at New Broomfield before losing after extra time to third division Elgin City in the Highlands in the CIS Cup.
Ayr once again faltered losing 4-1 to Forfar but bounced back again with successive wins against Alloa at Somerset Park by 2-1 and Peterhead away by 4-2. I last kick of the ball goal at home to Airdrie United confirmed not only Ayr’s superiority in that match but also their intention to challenge for a promotion place. Again when things looked rosy Ayr had an off day sinking to a 3-2 defeat against bottom of the table Dumbarton.
Sunnaybank Juniors came to Ayr on 20th November hoping for a cup shock but Ayr held firm and sank the Aberdeen men by 5-0 in the Scottish Cup. United picked up from where they left off after a serious of postponements due to the weather including a cup win over premier league Hibernian after two matches. Highlight was a 5-0 away over domed Airdrie United but Ayr were still only destined to finish in second place - and a slot in the new play-off system for promotion.
The icing on the cake was an ultimate win in the play-off beating Forfar Athletic and Brechin City in the semi-final and final respectively to secure promotion.