The 1977/78 season was the 105th season of competitive football in Scotland and the 81st season of Scottish league football. In the Scottish Premier League, the Rangers F.C. were champions. Notable events included the Scotland national football team qualifying for the 1978 FIFA World Cup.
This was third season unlucky in Scotland’s new premier league for Ayr United as the club were relegated.
In a very gloomy season high points were few and far between. It had started well with a draw away to Partick Thistle and a Superb home win against Celtic in the second match of the season.
In fact United managed to beat Celtic again at Somerset Park in December but these two victories againt the Glasgow clubs weren't nearly enough to save Ayr from relegation.
On three occasions United lost by 5-0 away from home, against Celtic, Rangers and Motherwell.
United at least avoided finishing bottom at the seasons end, Clydebank having that dubious honour.